Name Organic Growth Consulting
Service Marketing Management Consulting
Type Personal Contractor
Established Jan. 31, 2012
Rep. Consultant Yuiko Watanuki
Address  1-5-6-304 Suido, Bunkyo-ku, Tokyo 112-0005 Japan
Phone 03-6240-0857
URL  http//

Profile of the Marketing Consultant − General Background

Yuiko Watanuki
▼Born on July 11, 1958, and raised in Tokyo
▼Nationality: Japanese
▼Bachelor of Political Science
▼Graduated from Waseda University
▼As an exchange student from Waseda International Dept, studied at University of Oregon for one year. After exchange program, took summer session at Harvard Univ. In USA.
▼As a McCann-Erickson member, took Harvard Case Study Course by Prof. Mitsuaki Shimaguchi of Keio Business School.
▼Language: Native Level Japanese, Business Level English

Business Background

Apr. ‘83~Dec. ’96 McCann-Erickson Inc.
・  Assistant Account Executive for Nestle
・  Planning Executive for KFC/Sanyo Scott/Ito Ham/Asahi Beer/etc.
・  Senior Account Executive for R. J. Reynolds/M. C. Tobacco
・  Account Supervisor for Coca-Cola brand account
Jan. ‘97~Dec. ‘99 Walt Disney Enterprises of Japan Ltd.
・  Senior Manager, Marketing Div.
Apr. ‘00~Jan. ‘01 HIKARI TSUSHIN, INC.
・  Associate Director, Marketing Div. , ITS Planning
Feb. ‘03~Jun. ‘06 Wella Japan Co., Ltd.
・  Group Product Manager, Professional Marketing
・  System Professional Div. Manager
Jan.’07~Jun. ‘09 British American Tobacco Japan
・  Group Manager, Innovations, BAT Japan Group.

Skills, Expertise & Competence

▼Marketing knowhow and people network based on extensive marketing experience on both agency and client sides.
▼Consumer insight experience in Japan for more than 25 years.
▼Skills for managing global brands such as Coca-Cola and Disney.
▼Division manager with sufficient management skills to have always achieved double digit growth.
▼Leadership and communication skills to successfully lead cross functional and global projects.
▼Accomplishment of Organic Growth.